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“We can’t chase every opportunity. We need
a way of knowing what is coming out and how to focus our resources.
We want to use public information to help ourselves get a competitive
edge.”
This
workshop will teach you how to access the many sources of information
available in the market, assess the value of each source, and develop the
tools and strategies needed to use this information effectively to find
and develop new business. The workshop includes exercises designed to
focus attention on several aspects of the market research task. The
instructor has extensive experience in conducting and managing market
research projects in both the public sector and commercial markets.
Summary:
This one-day session discusses the relationship
between data and information then considers a number of information
sources available to everyone, discussing the strengths and weaknesses of
each. It then organizes the market research objectives into three
distinct purposes and discusses the purposes of each. You are guided
through a set of tools and techniques that make the gathering and use of
market information more effective. A discussion of how to make this type
of information still more valuable in individual organizations concludes
the program.
Objectives:
Workshop attendees will gain an understanding
of the information sources available and will know how to enhance the
value of this information for their own and their organization's use. As an interactive session, students
will benefit from the experience of others in the workshop and should
gather tips to make their jobs more effective.
Audience:
People charged with conducting market research
for their business development teams and business development people who
do not have the resource of a market research person will benefit from
this workshop.
Workshop
Outline:
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Information Sources
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The Internet
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Trade Press
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Government Sources
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Commercial Research Firms
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Purpose of Collecting Information
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Competitive Analysis
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Opportunity Identification
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Market Awareness
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The Researcher's
Toolbox
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Questionnaires
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Interviews
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Data Analysis
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Graphics
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Leveraging Collected Information
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Making it Accessible and Relevant
Check
our current training schedule for the next
public offering of this workshop.
For further
information, contact Mike Berger
at 703-642-5153 or at mberger@acibiz.com.
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