|
“It is tough to grow
25% per year if you are trying to replace 30% of the customers that you
lose that same year. Everyone in
the organization is in customer service and as such has a role in
building relationships. There are tools, tactics and techniques that
successful companies use to foster valued-added, long-term,
relationships.”
Learn
how to create a corporate business development and customer relations
process that will increase the number and quality of your contacts and
prospects, and significantly increase the number of those prospects who
become customers. Here’s the opportunity to learn a system which is
proven to be successful in maintaining customers and growing the
business.
Summary:
A one-day workshop providing company-specific guidance
on expanding your business. It combines lecture and exercises to teach
and motivate the attendees to actively participate in their company’s
business development and customer relations process.
Objective:
Upon completion of this course, attendees will
be able to represent themselves and their company at networking events by
meeting new contacts and describing the company’s capabilities. They will
be able to follow-up on contacts to develop prospects for new business
and Identify the “pain” in a prospect’s business and propose solutions
that can be met by the company.
They will be able to develop a presentation or proposal of the
company’s solution and find new business opportunities from current
customers.
Audience:
Line managers and technical people with
customer contact in technology-based businesses, which sell to other
businesses.
Special Topics:
Ø
How you fit into the Business Development and Customer Relations
Process
Ø
Creating strong relationships using the "Give-to-Get"
process
Ø
"Nibbling" for New Business
Outline:
Ø
Commercial Procurement Overview
Ø
Basics of Business Development and Customer Relations
Ø
Networking Skills
Ø
Real Opportunities – Now What?
Ø
Prepare to Present Your Proposal
Ø
Effective Follow-up Techniques
Check our current training schedule for the next public offering
of this workshop.
For further
information, contact mike Berger at 703-642-5153 or at mberger@acibiz.com.
|
